Music video types.

Concept

The music video is based on a single idea or concept. Usually these videos are artistic and open to interpretation.

Narrative
A music video with a clear storyline/narrative that can be understood and followed. (Has a beginning, middle and end).

Performance
A video featuring the band or artist performing.

Gangnam Style Parody

Original:



Our Version:

Controversial Video

Controversial video:


Brief Explanation: 

In the video there is a man dressed as Lady Gaga wearing Gaga's famous meat dress. Lady Gaga is getting a tour of Johannesburg in the video. Her tour guide points out Die Antwoord, who are preparing to street-perform in the video. She says that she wants to tour with them  (a reference to Die Antwoord's former label, Interscope Records, contacting them in March 2012 and informing them Gaga wished to have the band open for her during the Born This Way Ball, to which they declined.) In the video, Lady Gaga's bus is hijacked and she runs away in fear. During her escape she finds the office of a gynecologist. She says to him that there is something "really funny going on down there" before he removes a prawn from her vagina! When she leaves the office, she is chased by a lion before being eaten by it. In between the scenes of Gaga are scenes of Yo-Landi, Ninja, and DJ Hi-Tek performing. 
(Information taken and reworded from Wikipedia)

There was a lot of controversy along with this video. The whole video is basically Die Antwoord making fun of Lady Gaga and other pop artists. There was a fight between Lady Gaga and Die Antwoord after this video was released. 

Progress on music video planning.

I've spoken to the lead singer of the band I want to work with. He said that he's definitely up for working with me. 

I'm going to need to talk to the whole band properly in the near future, secure the song I'm going to work on and I'm going to have to consider the narrative of the song and what I want the video to contain. 

I'm hopefully going to be going to a live show of theirs in a few weeks which I have permission to get footage of. 

This is the band I want to work with: 

Mitsubishis

http://www.mitsubishisband.com/

M.I.A

About M.I.A



Paper Planes

 

What stereotypes are represented in this video?

Youth, black people, Asian people, lower class people.

Can we trust these perceptions of representations?

No, because they're stereotypical.

Bad Girls



What stereotypes are represented in this video?

Women, men, Afghan people.

Can we trust these perceptions of representations?

Definitely not because they're very stereotypical and over exaggerated.

Born Free



What stereotypes are represented in this video?

Ginger people, Americans, the military, youth, men.

Can we trust these perceptions of representations?

No, because the representations are quite unrealistic for a modern video. However, the way that some of the representations are presented are accurate from the way some of these people were represented in the past. For example, the way the american soldiers are acting in this video is similar to the way some american soldiers used to act towards certain types of people in the past during wars. 

Music Video Analysis (Bjork - All is full of love)

All is full of love music video

All is full of love - Behind the scenes/ Interviews

As a whole video:

  Narrative:

• This music video's narrative is to simply represent the emotion of love in a unique and abstract way.
• The creators of the videos ideas (Bjork - Artist and Chris Cunningham - Director) were that they wanted to show a very sensual act of love with robots as a use of artistic expression. 

Representation:

• One representation that it could have is the fact that love can come in many different forms and that love is 'all around' us and that anything can feel or experience love. 
• Another representation could be that the fact that robots have been used could show that love is actually very artificial and fake and that the emotion of love is artificial.
• Also, another representation could be that it doesn't matter what gender you are if you're in love. This is because the two robots are female. 
• The fact that the robots have the same face (the face of the singer- Bjork) could represent the love of yourself and that it's alright to love yourself. 
• The fact that the set and the robots are white could connote purity and simpleness. 

Audience:

• I think that the creators of this video wanted the audience watching the video to gain their own ideas from the video and I think that they wanted the audience to really think about the meaning of the video.
• I think that this video would be for an older audience because an older audience would be able to understand the meanings behind the video more clearly. Although, I don;t think that there is an age limit on this video and I think that children could potentially watch this. (I was obsessed with this video when I was about 6 and I turned out alright... ish!)

6 Stills from the video:

1)

First significant shot. Robot being built by machines. Set and robot are clean and white which gives a clinical feeling to the video. Also, the cool blue lighting also gives and feeling of clinicalness. This adds to the idea of love being artificial. 

2)

The robot is laying on it's own. The camera angle makes it look vulnerable and it's body position also makes it look vulnerable. 

3)

In this shot there is a close up of the robot's face. This allows the audience to see the robot's facial expression clearly which is neutral with no emotion. This adds to the idea of robots having no emotion and that the idea of love is artificial.  

4)

In this shot the robot looks up. We later realise that the robot is looking at the other robot. As the  robot in this shot looks up the audience will see that the robot's facial expression has changed and there is some life in it. (This could be the moment that the robot falls in love or feels love.)

5)

Over the shoulder shot. The robot sitting is looking at the robot standing. The robot standing is calling to the robot sitting and is reaching out to it while saying 'all is full of love' repeatedly. This could again show hat the two robots are in love. 

6)

Final shot. Long shot. Shows the two robots kissing. Showing their love. The robots kiss together as they are both carefully being built by the machines. In this shot everything seems to have emotion. Even the machines seem to be some what alive by their actions and how slowly and delicately they're building these robots. As this shot is happening the like 'All is full of love' is repeating until it fades out. This shot is the visual interpretation of the line 'All is full of love'.