Song we've decided to use

Music video theory lesson notes.

Andrew Goodwin

• Thought beats.
• Narrative and performance.
• The star image.
• Relation of visuals to song.
• Technical aspects of a music video.

Songs fail to give us the complete narrative!

Music videos are repeated a lot, but the combination of the music and the video stops the song from seeming so repetitive due to the video.

Illustrate (Uses a set of images to illustrate the song - most common)

Amplify (Effect of the video being made bigger)

Disjuncture (Meaning of song is completely ignored/ video juxtaposes the song & lyrics... Gets people talking about the video)


Image:

In this video. Lady Gaga's image is very important. This is because the fact that this is one of Lady Gaga's first videos. This means that Gaga was trying to show the audience watching the video what kind of an artist she was going to be though this video. She wanted to show her personality and to show her uniqueness though her image and outfits portrayed in this video.

Techincal Aspects:


This is a performance video with some narrative. 

Camera:

• Intentional camera movements.
• Use of focus. (Low focus and sharp focus variation) 

Mise En Scene:

• Use of costume that reflects the genre.
• Uses a lot of iconography to show the genre of music and to portray the meaning of the song. 

Editing:

• Fast cuts in time with music.
• Transitions used to look like lighting effects. (Eg. sunlight glares.)

Lyrics of Songs.

Fight!!!

Fight!!! -Lyrics by Tarryn Rose

Atomic White Gold

Atomic White Gold - Lyrics by Tarryn Rose

The Black Room

Black Room - Lyrics by Tarryn Rose

Closer

Closer - Lyrics by Tarryn Rose

U Don't Love Me Anymore

U Don't Love Me Anymore - Lyrics by Tarryn Rose

Conversation with Band (05/07/13)

I then texted the singer of the bad to email me the song lyrics.

Now we need to choose a song as a group and look at the lyrics to come up with a narrative to the music video. 

Conversation with band 04/07/13

Facebook conversation: 

He then called me and we discussed ideas and he told me some rough information about potential gigs to film. I also asked him to send me MP3 files of complete songs. 

I texted him my email address so he could send me the files. 

Email: 

Our potential chosen song task

Our potential song: 

Example of a style of video we want to make: 

Concept: 

Mood Board: 

Filming techniques:

Casting: 

The Band: 

Locations:

Narrative:

Performance: 

How will we develop or challenge the codes & conventions of MV genre? 

Chosen band research - Mitsubishis

Their links: 

http://www.mitsubishisband.com

https://www.facebook.com/mitsubishis

https://soundcloud.com/mitsubishis

http://www.youtube.com/user/mmmitsubishis/

https://myspace.com/mitsubishis

https://twitter.com/mitsubishis

Influences:

Pendulum:


Nirvana:




Daft Punk:




Soundgarden:


Tool:



What other artists are similar to them?

Queens of the Stone Age:



Concept development:

After speaking to the singer of the bad, one idea he came up with was to have the music video similar to Imagine Dragons' Radioactive video. 

Music Video theory research

Andrew Goodwin

Andrew Goodwin’s Theory from guestc6d43a4a

Found at:
http://www.slideshare.net/guestc6d43a4a/andrew-goodwins-theory

“Andrew Goodwin’s 6 Features of Music Videos

1. Music videos demonstrate genre characteristics.
   (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).    [this is also known as iconography]
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
   (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
   (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference (to films, tv programmes, other music videos etc).” -Extract from ‘Dancing in the Distraction Factory’ (http://beauchampcollegemedia.com/2010/09/01/features-of-music-videos-andrew-goodwin/)        

Found at: 

http://heathenmedia.co.uk/insanity/2011/11/10/andrew-goodwins-theory/

Example of music video analysis using this theory:

Sven E Carlson

Sven E Carlsson - Kelly Sutton from Kelly2414

Found at:
http://www.slideshare.net/Kelly2414/sven-e-carlsson-kelly-sutton

Roy Shuker