Theories to Mention:

Moral Panic:
http://en.wikipedia.org/wiki/Moral_panic

Hypodermic Needle Theory:
http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Mass%20Media/Hypodermic_Needle_Theory/

Marxist
http://www.aber.ac.uk/media/Documents/marxism/marxism13.html

Stereotypes of people with mental illnesses:

Section B Case Study Essay Structure

Intro: 

Talk bout what you're going to be talking about. (Mediation of Mental Illness)

Paragraph 1:

Point.
Text.
Theory.