Theories to Mention:

Moral Panic:
http://en.wikipedia.org/wiki/Moral_panic

Hypodermic Needle Theory:
http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Mass%20Media/Hypodermic_Needle_Theory/

Marxist
http://www.aber.ac.uk/media/Documents/marxism/marxism13.html

Stereotypes of people with mental illnesses:

Section B Case Study Essay Structure

Intro: 

Talk bout what you're going to be talking about. (Mediation of Mental Illness)

Paragraph 1:

Point.
Text.
Theory.

Media Theorists

Representation of Teachers

TEACHERS

http://www.channel4.com/programmes/4od/collections/teachers-box-set

I got given the task to look at the television series 'Teachers'. 

In the extract I watched, I realised that teachers are represented in a variation of ways. 

For example; 

-Starts off with a group of young teachers drinking and smoking in a pub together. 

-They were discussing sex and girls. 

-They were swearing. 

-Talking about wanting to stay young. 

-The group of teachers then went off together and broke into somewhere for fun and stole a bust of (Shakespeare?) 

-One of the teachers then goes back to the girl he was with's house and gives her the bust of (Shakespeare?)

-He wakes up the next morning with a hangover. 

-After discovering that the girl he was with was a Police officer he quickly makes his excuses and leaves in fear that she will find out about what happened the night before. 

-We see this character getting to work on a bicycle. He is cycling quickly and recklessly and also he does a few jumps while he's cycling. This is very effective because we can see some of the pupils getting to school by bicycle too. This shows that this character is still like a kid at heart. Also, the music playing in this section has lyrics in it that says 'I wanna be like you'. This could also show that this teacher wants to still be childlike.

Contemporary Britain Presentation

Industries & Business:
-Bankers.
-Office Workers.
-Schooling.
-No more industry left.
-Computers taking over and making people loose jobs. 

Jobs:
-Unemployed Teens.
-Overworked Parents.

Family (Structure and activity):
-Lack of family time.
-Only time family spend together is around the TV.

Leisure:
-TV
-Everyone online. 
-Pubs. 
-Teen attractions. 
-Teens hanging around streets. 
-Smartphone addiction.  

Blurred Lines (Supports Rape?)

Charlotte Church's Speech - Women in music.

Reflection

In what ways can I improve my exam essay writing skills?

- Having a plan before I start the essay.
- Having a large amount of research.
- Having a clear idea on what to write.
- Have a look at past examples of essays that have been written.
- Go over the marking criterea.
- Analyse past exam papers and know exactly what to write to get good grades. (Break it into a 'To Do'   List)

Public Row: Miley Cyrus vs Sinead O'Connor. Laura Mulvey theory analysis. (Essay)

Why is the public row between the music artists Sinaed O'Connor and Mylie Cyrus important in understanding the relationship between artists and between artist and audience? Explore with reference to the representation of women, media institutions and the role of the media.

Laura Mulvey's Male Gaze theory:

Mulvey's theory is that women actors in films are objectified because heterosexual men were in charge of making films.   
"The Male Gaze" happens when the camera puts the audience watching a film into the perspective of a heterosexual man. Ways in which this may happen could be that the camera focuses a lot on the woman's body and curves and focuses on specific body parts (eg bums and breasts).
The Male gaze has struck up many feminist arguments stating that this makes men look more dominant than women and therefore undermines women and makes them appear to be weaker than men and just there for men to look at. 

A clear example of this theory is this film clip for 'Transformers' starring Megan Fox: 

Sadly, it appears that this is now becoming the norm in films. Women are often seen as sexual objects and this is now to be expected from the industry and society.

However the male gaze isn't only happening in films. It has been happening within the music industry for a very long time. 

A very good example of this is Miley Cyrus' new music video 'Wrecking Ball'. (Directed by Terry Richardson).

In this video, Miley is seen licking a sledgehammer, posing naked and straddling a wrecking ball. The video completely oozes of the Maze Gaze Theory. In fact, there isn't really any shots in the video that doesn't have any sexual representation. 

For example: 

These were just a few of the snapshots that I managed to get from the video that support Mulvey's male gaze theory. As you can see, the images presented within this video are extremely provocative. 

However this style of music video seems to be extremely popular with the general public. Miley Cyrus' video has a huge number of views which must mean this this video has a huge appeal to people. 

However, the vast majority of the comments on this video completely contradicts the idea of the video appealing to audiences. It seems that a lot of people dislike Miley's new video. 

So, why is this video so popular?

In my opinion, the reason why this video is so popular is due to the moral panic that this video brings. I believe that the reason the video has so many views is not because of Miley's fans, but because of people wanting to watch the video to see what all of the fuss and press coverage was about.

The video was directed by Terry Richardson. Richardson is known for his provocative photography work with celebrities. 

Here are some examples of his work: 

His work is very overly sexualised which has made him a very successful and well known fashion photographer. 

The truth is, sex sells. It gains the public's interests because of scandal that goes along side it. This has always been the case, and I doubt that sadly, this will never change.

To Do List!

• Think of several concepts to pitch to the band.  (ALL)  (Sci must think of a concept that involves animation)
• Arrange a potential meeting with the band to present our ideas. (Tarryn)
• Group Name. (ALL)
• Group Blog.  (Kia)
• Music video research in the 'Electro-Rock' genre. (ALL)

UPDATE

I've been trying all summer to organize a gig to film, but so far I've been unlucky due to my group being underage for the venues and because of the fact that some of the venues don't allow cameras. I will continue to try to find a gig to film though!

Also, the band has asked me to change the song to make the video for to the song 'U DON'T LOVE ME ANYMORE'



This will be okay for our group because we all liked this song and I think it would be easier to come up with a narrative for this song. 

What we need to do now as a group: 

-Organize a gig to film. (or find a studio space to film in)
-Come up with a narrative to go along with the song.

Song we've decided to use

Music video theory lesson notes.

Andrew Goodwin

• Thought beats.
• Narrative and performance.
• The star image.
• Relation of visuals to song.
• Technical aspects of a music video.

Songs fail to give us the complete narrative!

Music videos are repeated a lot, but the combination of the music and the video stops the song from seeming so repetitive due to the video.

Illustrate (Uses a set of images to illustrate the song - most common)

Amplify (Effect of the video being made bigger)

Disjuncture (Meaning of song is completely ignored/ video juxtaposes the song & lyrics... Gets people talking about the video)


Image:

In this video. Lady Gaga's image is very important. This is because the fact that this is one of Lady Gaga's first videos. This means that Gaga was trying to show the audience watching the video what kind of an artist she was going to be though this video. She wanted to show her personality and to show her uniqueness though her image and outfits portrayed in this video.

Techincal Aspects:


This is a performance video with some narrative. 

Camera:

• Intentional camera movements.
• Use of focus. (Low focus and sharp focus variation) 

Mise En Scene:

• Use of costume that reflects the genre.
• Uses a lot of iconography to show the genre of music and to portray the meaning of the song. 

Editing:

• Fast cuts in time with music.
• Transitions used to look like lighting effects. (Eg. sunlight glares.)

Lyrics of Songs.

Fight!!!

Fight!!! -Lyrics by Tarryn Rose

Atomic White Gold

Atomic White Gold - Lyrics by Tarryn Rose

The Black Room

Black Room - Lyrics by Tarryn Rose

Closer

Closer - Lyrics by Tarryn Rose

U Don't Love Me Anymore

U Don't Love Me Anymore - Lyrics by Tarryn Rose

Conversation with Band (05/07/13)

I then texted the singer of the bad to email me the song lyrics.

Now we need to choose a song as a group and look at the lyrics to come up with a narrative to the music video. 

Conversation with band 04/07/13

Facebook conversation: 

He then called me and we discussed ideas and he told me some rough information about potential gigs to film. I also asked him to send me MP3 files of complete songs. 

I texted him my email address so he could send me the files. 

Email: 

Our potential chosen song task

Our potential song: 

Example of a style of video we want to make: 

Concept: 

Mood Board: 

Filming techniques:

Casting: 

The Band: 

Locations:

Narrative:

Performance: 

How will we develop or challenge the codes & conventions of MV genre? 

Chosen band research - Mitsubishis

Their links: 

http://www.mitsubishisband.com

https://www.facebook.com/mitsubishis

https://soundcloud.com/mitsubishis

http://www.youtube.com/user/mmmitsubishis/

https://myspace.com/mitsubishis

https://twitter.com/mitsubishis

Influences:

Pendulum:


Nirvana:




Daft Punk:




Soundgarden:


Tool:



What other artists are similar to them?

Queens of the Stone Age:



Concept development:

After speaking to the singer of the bad, one idea he came up with was to have the music video similar to Imagine Dragons' Radioactive video. 

Music Video theory research

Andrew Goodwin

Andrew Goodwin’s Theory from guestc6d43a4a

Found at:
http://www.slideshare.net/guestc6d43a4a/andrew-goodwins-theory

“Andrew Goodwin’s 6 Features of Music Videos

1. Music videos demonstrate genre characteristics.
   (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).    [this is also known as iconography]
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
   (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
   (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference (to films, tv programmes, other music videos etc).” -Extract from ‘Dancing in the Distraction Factory’ (http://beauchampcollegemedia.com/2010/09/01/features-of-music-videos-andrew-goodwin/)        

Found at: 

http://heathenmedia.co.uk/insanity/2011/11/10/andrew-goodwins-theory/

Example of music video analysis using this theory:

Sven E Carlson

Sven E Carlsson - Kelly Sutton from Kelly2414

Found at:
http://www.slideshare.net/Kelly2414/sven-e-carlsson-kelly-sutton

Roy Shuker

Music video types.

Concept

The music video is based on a single idea or concept. Usually these videos are artistic and open to interpretation.

Narrative
A music video with a clear storyline/narrative that can be understood and followed. (Has a beginning, middle and end).

Performance
A video featuring the band or artist performing.